The Strip It Movement

Ikea in partnership with participating hotels from all around has come together to bring you The Strip It Movement.

As air conditioners that are set in low temperatures consumes more energy, and greatly contributes to climate adversity, consumers are now encouraged to turn up the temperature of their air conditioners to 24 degrees while switching their thick blankets to thinner ones instead. More effectively in tropical countries, this movement allows for individuals to still be able to enjoy the usage of their air conditioners, alongside the comfort of having thin blankets to keep warm while stopping climate change.



Client Ikea

Art Direction Dedi Nigolan
Copywriting Amanda Latiff

Award The Crowbar Awards 2014 - Finalist

*pitching idea